A-level Business Textbook
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1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. Economic influences on business activity; 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; 14. What is marketing?; 15. Market research; 16. Marketing mix - product and price; 17. Marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilisation; 24. Lean production and quality management; 25. Project management; 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Past examination papers; Index.
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Not the book you’re looking for?Preview — Cambridge International AS and A Level Business Studies Coursebook with CD-ROM by Peter Stimpson
A new edition that matches the content of the 2012 Cambridge syllabus. Written in a clear and accessible style, the Coursebook with CD-ROM offers comprehensive coverage that guides students through content and methodology, including hints and tips, key definitions and case studies. Each chapter contains essential material for understanding the principles and techniques of...more
Published May 13th 2010 by Cambridge University Press
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Laston QuepinoMarketing refers to the management philosophy of identifying customer needs and wants the try to satisfy those requirements profitably.
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Rating details
Great book and the CD is extremely helpful.
very comprehensive book
Adding coursebooks on GR...*shakes my head* ; Exam on Friday!
fuck ...... how the fuck do i read this shit? anyone?
lovely
Page 149
Oct 06, 2016Phiri Blessing rated it it was amazing
A very detailed and comprehensive book on AS/A2 Business Studies. It offers guidance and valuable tips for students on how to handle the questions. I just wish it was better at explaining the more numeric concepts and the tree and decision diagrams. It also would've been beneficial to include real past papers question and a guide on how to answer them. However, overall it's a really strong book albeit overly detailed to the point of redundancy at times.
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Mar 23, 2016Aaron Sithole is currently reading it
quiet good book
this is a very good book for A levels Business i highly recommend this book for A level cambridge students and Edexcel students (not for unit 3)
helpful indeed
Business accounting
Thinking that needful information I will get
Love this book because the explanations are very clear
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